Apparatus 101/Curriculum

Prompt Craft & AI Fluency for Professional Services Firms

Six modules. Every team member leaves knowing how to write prompts that produce reliable output - and with access to a shared library they helped build during the session.

01

How to Think About AI - Not Just Use It

  • What LLMs actually do (and don't do) - setting accurate expectations
  • The difference between ad hoc use and systematic use
  • Why prompt quality is a leverage point, not a nice-to-have
  • Common failure modes: vague prompts, wrong tools, no shared system

02

Writing Prompts That Actually Work

  • The anatomy of a structured prompt: role, context, task, format, constraints
  • Writing for reliable output vs. one-off output
  • How to include firm-specific context without overloading the prompt
  • Iteration as a skill: how to diagnose and fix a bad response
  • Live examples from professional services workflows: research, drafting, synthesis

03

Sourced, Verifiable Output

  • Why hallucination happens and how to reduce it
  • Techniques for prompting with citations and evidence requirements
  • When to trust the output and when to verify
  • Structuring prompts for legal, financial, and advisory accuracy standards

04

Custom GPTs and Claude Projects

  • What Projects and custom GPTs are and when to use each
  • Setting up a Project with firm context baked in: instructions, files, tone
  • Building task-specific assistants for high-volume workflows: client summaries, research briefs, proposal drafts
  • Hands-on: each participant sets up at least one working Project by end of session

05

Building Your Firm's Prompt Library

  • Why a shared library is the difference between individual productivity and firm-level compounding
  • What goes in a prompt library: templates, tested prompts, use-case tags
  • How to structure it so people actually use it, not just save it
  • Governance: who updates it, how prompts get vetted, version control basics
  • Hands-on: contribute at least one prompt to the firm library

06

Putting It Into Practice

  • Mapping your highest-volume workflows to what they look like with AI in the loop
  • Building a personal habit: where AI fits in your weekly work
  • How to tell if it's actually working: tracking time saved and output quality
  • What's next: bridge to 202 - Skills, Cowork & Data Connections

Delivery Format

  • Half-day workshop - 6 modules in a single focused session
  • 6 × 60-minute sessions - spread across two to three weeks
  • Built for the full firm team - not just power users
  • Designed for firms with 10 to 150 people

What You Walk Away With

  • Firm Claude Project - set up and loaded with your context before the session ends
  • Shared prompt library - seeded during the session, with a clear system for adding to it
  • Personal workflow map - each participant identifies where AI fits in their weekly work

Want to run this with your team?

Book 30 minutes and we'll figure out what a 101 engagement looks like for a firm your size.